September Newsletter

View from the “Peak”

from PeakLeads.io

September 2024 Newsletter

Welcome to PeakReads! If you're new here, welcome!

This month, we're sharing tips and tricks on lead generation and our amazing Roofer of the Month!

Happy Fall Ya’ll!

Top Story

Leads, leads and more leads

If you’re new here, welcome! PeakLeads.io specializes in lead generation for commercial roofing. We remove any stress of uncertainty with predictable lead flow for roofers to help roofing professionals get ahead of their competition. We help dial in that sales process to maximize ROI and marketing. About 44% of salespeople say that prospecting is the most difficult part of their job and we’d like to argue that for roofers, it’s about 80%. You’re always in your truck, on a roof or flat out don’t have the time to prospect. That’s where we come in. We streamline and manage your prospecting to generate commercial leads. It’s that simple! Below are some tips that we’ve found are helpful with not only our clients but tips to help in general.

Keeping Your Pipeline Full
Keep the pipeline full is what they all say……it’s the truth! Why sit around and wait for business to come to you? You always want to be on offense. Every company or corporation is trying to make money and increase revenue. If you are at an early stage in creating your pipeline the first thing you may want to do is set a sales goal for your business or maybe even yourself. HubSpot Research found 72% of companies with less than 50 new opportunities per month didn’t achieve their revenue goal. So that being said, being able to seek for new opportunities or new business will help your company grow and thrive.

Importance of CRM
We’ve said it before and we’ll say it again….CRM implementation is so key. CRM (Customer Relationship Management) is a process and/or platform in which a business uses to track interactions with customers, usually using data analysis to retain a large amount of information. 

The key to scaling a roofing company is to systemize operations and leverage technology. As a company who has helped a multitude of roofing companies transition from pen and paper to a CRM, it is clear that this system is an essential tool you need to be using for long term success. From tracking clients and jobs to recording notes and pictures to analyzing reports, a CRM is the must-have tool in your tool belt to organize your business and streamline your operations.

The CRM we use at PeakLeads is a vital tool that we cannot live without. One of the many benefits we love about our CRM is the ability to see exactly where each job is in the process so we can act accordingly. We can follow up with leads that have expressed interest but have not booked a meeting, reach out to customers who have gotten our proposal but haven’t signed the deal, and so much more. There are many CRM’s out there, some are industry focused and some are generalized. Pick what works best for your team and makes sense with what you’re trying to accomplish.

Follow Ups
Importance is in the follow up. A great way to remember to do so is creating “tasks” or “reminders” within your CRM and move them in the pipeline to a “Follow Up Scheduled” bucket so that they don’t get mixed in with other leads. Setting a reminder to follow up is helpful so you can receive a notification on the day you set it to follow up with the prospective client. 

The follow up can be as simple as a voicemail or text message “Hey Bob, it’s completely understandable if you and the team are too busy right now. When would be a better time to explore further?” or “Bob, just following up with our conversation we had last week, when would be a good time to discuss how we can help ?”. 

It is up to you how many touch points you want to place in your follow up but statistics show that 95% of leads converted are reached by the sixth attempt. Also, about 44% of salespeople give up after one follow up attempt. Your company could be leaving money on the table if you don’t have the right follow ups in place.
 

Create an Awesome Landing Page
Think of a landing page or website as a first impression. A page that a prospective client can easily navigate through is important, everyone wants something that is easily accessible, clean and straight to the point. The purpose of these landing pages is to convert a lead to a customer and draw the customer in to want to go with your roofing company.
 

Value Proposition
The value proposition should get the viewer to keep scrolling or click the call to action. A question you’ll need to answer when trying to think of the value proposition is “why should my visitor care about my landing page?” You want to introduce uniqueness and distinctiveness to add value. Components as simple as adding your brand's colors or eliminating the use of stock images on the website can bring value to the page. A helpful tip that many companies are using nowadays is making sure that your brand is represented throughout all your platforms (social media, website, landing page, etc.). This will allow the customer to easily make the connection of the branding to the company name.
 

One Clear Message
Clarity always adds a level of trust and transparency to platforms. Customers most likely won’t believe, buy or approve of the product or service if there isn’t a clear message that comes along with it. 
 

Call to Action
It’s helpful to add a clear “call to action” on your page, maybe by engaging the customer through the use of “click here”, “submit”, “download”, or terms like “watch”. This gets the prospect emerged into your brand and want to go with your service.

Lead Nurturing
Lead nurturing is the process of preparing the leads that are not ready to buy. The most common form of lead nurturing is the use of social media and other online marketing tools to attract the customers attention before they buy and make the decision. You want to ensure you are reinforcing the relationships with buyers at every level of the sales funnel and focus on multiple touches to the prospect or lead until they are ready for the close. You want to make sure that you stay hot in their inbox, voicemail or text messages so they don’t lose interest or forget about your brand or company name.

Closing
Most people say that closing the deal is the hardest part. This is the end goal of the whole process, the moment when a prospect or customer decides to make the purchase. In some instances, it may be helpful to think about this step during the beginning stages of the sales process. What is it that you are trying to accomplish in the end with the lead? What will be the end result of this sales pitch if I pitch them this way or that way?

Make sure you are listening to your prospective client during demos or meetings you have when they are trying to buy and try to draw out how your product or service can solve the issues they may have. 

Last step! Ask for the sale….what do you have to lose?! Worst they can say is no and you have to revisit their concerns or hesitations with your product or service. 

Some brief closing statements may include the following questions to the prospect:

“So Bob, when are you ready to start?” or if they are hesitant you may ask “Bob, what are your concerns with our program?” or “Okay Bob, to my understanding you’re sounding a bit hesitant, what’s a good time Friday to talk about it?”

Overall, the process that your roofing company follows when leads filter in should be whatever works best for your company. What works for one roofing company may not work for the next but following a systemized process is crucial.

Contractor's Corner

Featured Roofing Company of the Month

Neal Roofing And Waterproofing Company

As co-founders and childhood friends, Sam and Andrew have always dreamed of creating a business that not only excels in its field but also truly makes a difference in the lives of their customers. Fast forward to today, and Neal Roofing is serving over 2000 customers per year, in the communities that they grew up in.

Their humble beginnings started with a shared vision, rooted in their close bond as friends and family. Neal Roofing wanted to create a company that they could be proud of, and that would reflect their values of integrity, hard work, and commitment.

As they’ve grown, they’ve also made it their mission to break the mold and challenge the status quo in the roofing industry. They have welcomed top talent from various sectors, embracing a diverse and progressive approach to the work they do. By harnessing the power of technology, they’re continually striving to enhance services and make a real impact in the world of roofing.

As they continue to grow and evolve, they hold a promise never to lose sight of their roots, passion for their work, and dedication to customers. Neal Roofing and Waterproofing is grateful for the opportunity to serve, and they look forward to building a brighter, safer, and more comfortable future for your home and family.

Thank you for being a great client Neal Roofing And Waterproofing. We can’t wait to see what’s in store.

Know a roofer who needs commercial leads? Send them the link below to learn more about us and book an intro meeting!

Here

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