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April 2024 Newsletter

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This month, we're sharing why you should use social platforms to grow your roofing business and highlighting our amazing Roofer of the Month!

Top Story

Platforms to Grow Your Roofing Business

Keeping up with the latest trends in the industry, product innovations and research can be hard at times and this is why many roofers are turning to social media to increase their presence. The question is which platforms are becoming most popular across the globe for this type of advertisement. The first social media platform that we want to highlight is Facebook. PeakLeads.io has found that joining roofing groups on Facebook has been a great way to not only connect and grow business but learn from each other and discuss topics within the industry.

Another platform that is a bit newer but has a ton of presence is TikTok. TikTok is a platform for creating, sharing and discovering short videos. A lot of people around the world turn to TikTok for the short videos also known as “reels” for various tutorials, recipes, fun dancing and much more! Roofers are known to use TikTok to showcase demos of what they are actually doing on top of your roof as well as trends in the roofing space. Many roofers turn their TikTok’s into something silly to engage their audience and keep the viewers scrolling and coming back to their page. A feature that TikTok has that allows users to draw in their focus on what they want to watch is the search bar where users can type in “Roofing” or “Commercial Roofing” or even “TPO Coatings'' and any users that have those keywords in any of their usernames or captions on their videos will pop up! This is how people get stuck scrolling hours on end on this platform (haha!)

Instagram is also a common platform for roofers. Instagram is becoming more and more a combination of both TikTok and Facebook combined. You can post pictures like you can on Facebook with captions and accrue likes and comments but a newer feature that has blown up recently are Instagram reels. The reels are short and immersive videos that can tell your brand or company’s story better than a photo.

In addition, boosting your roofing company's presence on LinkedIn has been successful and a professional way to network. Online networking is a fast and easy way to get in front of prospective clients and build long lasting relationships. From your roofing company’s page, you are able to not only connect with other roofers by searching for their roofing company by name but also big commercial companies and hitting that “connect” button to show your presence. The messenger feature is a tool that lets you directly message the person or company you are trying to reach. Many companies (not just roofing) use this tool for prospecting to make it personable and unique to stand out in comparison to competition.

Last but not least, we all know our old friend Google. Boosting those Google Reviews will increase credibility for your roofing company and make the prospective clients decision easier. Think about it…when you are trying to find a restaurant to eat at, most people check out the reviews and the star ratings to make a decision about eating there or not. Google has become an easy and convenient way to search and add value to your company. Many roofing websites insert an accessible image that says “Leave a Google Review” that allows the audience to click and take them straight to writing their very own on the company. A “reviews” page on your website also adds credibility to your company to showcase what past clients have said. Asking for the Google Review is always the hardest part but once you nail it down, business should increase for you!

Contractor's Corner

Featured Roofing Company of the Month

Integrity Pro Roofing - Denver

Integrity Pro Roofing has been a long-time client of PeakLeads. Rae (CEO) and her team have built a solid customer foundation with their outstanding communication, honesty, responsiveness and quality in the Metro Denver area. Focusing on residential and commercial roofing, there’s not much that Integrity can’t do. Their team has been nothing but incredible to work with professionally and personally. It’s been a pleasure working with you, Integrity!

Fun Fact: Recently, Rae hiked Mount Everest! We can’t wait to hear about it and see all the pictures :)

Happy Easter!

Did you know we have 50+ 5 star reviews on Google?

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