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February 2024 Newsletter
Welcome to PeakReads! If you're new here, welcome!
This month, we're sharing insight on how to prepare your company for the year, filling you in on what the PeakLeads team has been up to, and highlighting our amazing Roofer of the Month!
Top Story
Business Landscape in 2024
Starting the new year on a strong note requires a proactive approach and a strategic plan. In this sector, you’ll learn about business strategies and explore the innovation in driving companies forward. 2024 brings a lot of digital transformation and navigating new investments. We’ll set the stage for understanding the role of strategic prospecting in their ever-changing environment as a lead generation company.
Future Challenges and Opportunities in 2024
Economic Climate
The economic forecast for 2024 suggests that growth is expected to continue to recover after recent years studies show
Business Outlook
Work/life balance will continue to be a “new normal” where there will be flexible working hours, remote jobs and high innovation
Tech Advancements
As technology grows year after year it will continue to build and grow businesses such as artificial intelligence, tech marketing, etc.
Investment Climate
Teams are investing a bit more into marketing efforts for long-term purposes rather than the immediate gratification of services. This has allowed a wider budget for marketing efforts for big and small companies and using marketing as a leg up
Although these points are all industry-based, we recommend a business consultant to dive deeper into your trends in your company to have a better understanding of how your business is on the path to look so you can maximize all efforts in 2024!
Contractor's Corner
Featured Roofing Company of the Month
RoofTek - Utah
Recently, we’ve reconnected with a long term client in Utah, RoofTek®. All of the contractors that are part of the RoofTek® team undergo complete training in the field and participate in routine safety, process, and application training. Every estimator, project manager, and lead installer is Field Certified as a roofer and complies with our strict installation standards. They regularly provide uncompromising quality work and first-rate service with every job they do. RoofTek® makes an impact in the community by caring, serving, and having fun!
You can always trust your local RoofTek® to tackle any type of roofing project done to the highest standard. Keep crushing RoofTek® !

What’s New with PeakLeads Team
IRE (International Roofing Expo)
Our team is headed to the International Roofing Expo in Las Vegas | Feb 6-8
Come and find us! We’d love to see you there!

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